Pranda Group - Thailand’s leading jewellery manufacturer – reaffirms its leading global presence with its fully-integrated and complete service that offers true mass craftsmanship in jewellery products.
Stepping into the 40th year of operations, Pranda Group is regarded as a pioneer of mass craftsmanship jewellery who can achieve the mass production of commercialized jewellery embellished with meticulous details of the fine jewellery work. By focusing on the quality of its products, the company aims to be a strong alliance for its international partners through its vision as a world’s leading alliance for jewellery business that enables the valued partners to achieve the mutual growth and success.
-
- Gold & Silver rings
“We are the first jewellery maker to achieve such a long-standing contradict in jewellery making,” says Mr. Chanat Sorakraikitikul, Executive Director, Pranda Group. “For the past 40 years, Pranda Group has accomplished the impossible in jewellery world. We are able to mass produce fine jewellry products that were once achieved only through the handmade process by highly skilled master goldsmiths. By being able to meet the global mass demand for consistency in high jewellery quality, we are truly the master of mass craftsmanship who erased the old perception that commercialized jewellery could never be beautiful and long lasting.”
Forecasting strong growth demand due to the converging of leading fashion and luxury brands which shift the jewellery demand toward the requirement of mass production with fine quality similar to other luxury items such as leather handbag, ready to wear clothes, Pranda Group is now putting its unique mass craftsmanship onto the center stage. The company, together with the global alliances, is now more than ready to meet the exponential jewellery demands with high quality products. Pranda Group is ready and in best position to be the key player in this growing demand of mass craftsmanship jewellery.
-
- Classic (Marcasite) Collection
“Mass jewellery production used to be perceived as a big challenge in the production of fine jewellery pieces with beautiful and delicate details,” says Mr. Chanat. “Fine jewellery are expected to last for a lifetime but never expected to be able to be produced in large quantity and with a consistent quality. However, thanks to our highly trained and highly skilled craftsmen, Pranda Group enables the two worlds to co-exist beautifully. Every piece of our jewellery is meticulous in all details and quality as expected for a piece of fine jewellery, yet we are able to mass produce it to meet the global demands.”
“With our unique production capacity, we are confident that we will be able to serve the demand of branded jewellery from the global jewellery industry that is expected to increasingly important in the future,” says Mr. Chanat. “Our serious attention to details aside, we regularly explore on our design and product development that we believe is a great vehicle to better serve the customers and their multi-layered demands. With our skillful craftsmen and professional support team in distributions and retails, we make sure that every piece of our jewellery is made at highest quality, no matter how many pieces we deliver into the global markets.”
-
- Gold rings
Throughout the past 40 years of its operations, Pranda Group has been recognized internationally as leading jewelelry manufacturers and exporters to the world markets. With 8 factories in 4 countries, the company is now crafting out 9 million pieces of fine jewellery per year. The personnel at Pranda are mostly craftsman from the Royal Goldsmith College in Thailand, hence fine jewellery mastery second to none. Distribution, the company’s second core business, is to ensure the logistics side of the business, making sure that all customers get all the products they want at the best possible manners.
